Frequently Asked Questions

Yes, pay-per-click does work. The downside is that in can be a time-consuming process to maximize the benefits of a campaign.

Copywriting is writing content for promotional or marketing purposes. A copywriter can help with content for your website, emails, social media or other marketing materials.

Every project has it risks. Some of the risks of custom software development include:

• The completed application does not fit the needs of users
• Inadequate performance
• Development cost exceeds value

You are only charged when a user clicks on your ad and is directed to your website.

Paid search is a process where you tell search engines which keywords will trigger your ad and pay when someone clicks on that ad. Organic search is the natural process where search engines determine which websites should appear based on the term the user searched for.

SEO, or search engine optimization is a technique used to boost your visibility in the search engines. These techniques will often result in increased visibility for your website.

That depends on you. A website can be designed in as little as a day or as long as three months. Our in-house graphic designer will provide the design concepts to you for review. We will then work together until you're ready to sign off on the design.

That depends on what your business does and what content you want to share. Contact us and we can help you determine which social network is right for you.

A content management system is a platform that allows an administrator to update the content of a website without any technical knowledge. A CMS often allows users to update text, image, videos, etc.

Yes, database-driven websites are our specialty and almost every website we build has a database behind it.

Social media is a great way to connect with current and potential customers. It can also be used to generate links and traffic back to your website.

SEO, or search engine optimization is a technique used to boost your visibility in the search engines. These techniques will often result in increased visibility for your website.

The CAN-SPAM Act is a United States Federal Law that sets the rules for commercial email and gives recipients the right to have you stop emailing them. It also defines penalties for violations.

Social media marketing is a great way for you to connect with current and potential customers. Social media usage continues to grow and if your business doesn't have a presence already then it's time to get started.

While you can't prevent people from unsubscribing, you can provide great content that has a benefit to your readers.

It depends on how much content you have to send out and how often your users want to hear from you.

The SEO standards change on an almost daily basis. Because of that it is often difficult for companies to keep up with the ever-changing trends.

We can help with set-up assistance including content creation and any needed design elements.

A landing page is the page that a visitor initially lands on when they visit your website.

The conversion rate is the percentage of your visitors who complete a specific goal. This goal can be making a purchasing, downloading an e-book, visiting a specific landing page, etc.

A copywriter can be a valuable asset for your business because they understand how to use words to generate interest and increase sales.

You might need custom software if:

• You enter the same or similar data in multiple applications
• An automated response to customers could be replaced with automation
• You're doing tedious calculations on a regular basis

The conversion rate tells you how effective your website is.

If your website isn't performing (sales or leads) the way you'd like then conversion rate optimization may help increase performance.

You are only charged when a user clicks on your ad and is directed to your website.

Paid search is a process where you tell search engines which keywords will trigger your ad and pay when someone clicks on that ad. Organic search is the natural process where search engines determine which websites should appear based on the term the user searched for.

With a responsive website, you'll only have to maintain one website which saves both time and money.

Email marketing can be an excellent source of traffic. It allows you to send marketing emails to users who have opted in and track their opens, clicks and more.

Social media marketing is the use of social networks like Facebook, Twitter, YouTube, etc. to market your business. This can result in new customers and strengthening your brand.

In most cases, we recommend starting with organic search. Once you've optimized your website for natural search results we can then begin a paid search campaign.